At CEATEC 2024, the Fujitsu booth-themed “Vision AI Park*” showcased AI as a trusted assistant that enhances people’s lives in sports activities, healthcare, and tradition. The exhibition highlighted how Fujitsu’s Human Motion Analytics (HMA)* know-how leverages markerless pc imaginative and prescient, AI, and information to improve sports activities efficiency, enhance well-being, and protect conventional artwork.
Guests skilled firsthand how AI may digitize human actions and ship actionable data immediately, opening new avenues in every subject. Fujitsu’s AI-centric method goals to drive financial progress and enhance high quality of life by enabling a future the place people and AI collaborate, complement one another, and advance collectively.
Sports activities Zone: AI and Information Remodel Coaching for Peak Efficiency
At CEATEC, I skilled the Fujitsu interactive basketball sales space powered by Fujitsu’s Imaginative and prescient AI x Sports activities know-how that doesn’t use any markers or wearable sensors
Since winning the W League playoff championship in April 2024*, the Fujitsu Purple Wave turned Japan’s high girls’s basketball crew.
At CEATEC 2024, Fujitsu collaborated with the Purple Wave crew to create an interactive basketball sales space. Fujitsu’s Human Movement Analytics (HMA) know-how makes use of AI to research guests’ capturing types, providing real-time enchancment recommendation based mostly on Purple Wave gamers’ information. Guests may evaluate their approach to elite athletes and observe enhancements by means of AI-guided suggestions.
I attempted the demo, and I used to be in a position to make some enhancements to my capturing type. Right here is the way it labored:
The demo occurred on {a partially} digital basketball courtroom, the place contributors like myself may be part of Fujitsu’s Purple Wave, the ladies’s skilled basketball crew, and take free throws.
Initially, I took a follow shot with my pure type. Fujitsu’s HMA know-how then captured and analyzed my actions, evaluating my type information to that of a Purple Wave participant. This allowed for detailed, real-time suggestions on areas needing enchancment.

After my follow shot, I received suggestions from the Purple Wave crew’s coach, Shota Goto, based mostly on Human Movement Analytics know-how, to assist me enhance my second shot.
Subsequent, a digital coach offered tailor-made recommendation based mostly on the skilled participant’s information, highlighting particular changes to get nearer to the Purple Wave normal.
With this steerage, I used to be given one other likelihood to shoot. This time, the expertise was intensified with a simulated recreation state of affairs. I wore the crew’s #90 jersey, and a commentator set the stage: “The rating is tied at 89-89, with #90 making an attempt a free throw to win the sport.” This added an exciting sense of stress.
Afterward, Human Movement Analytics’s high-precision skeletal evaluation allowed me to view and evaluate my motion information from each photographs. The exact side-by-side evaluation made it straightforward to know the affect of the coach’s steerage on my type. This demo demonstrated Fujitsu’s revolutionary method to sports activities analytics, making it attainable to visualise, alter, and refine bodily efficiency in real-time.
A Fujitsu spokesperson defined that Human Movement Analytics know-how, a part of the Fujitsu Kozuchi AI platform for Imaginative and prescient x Sports activities, goals to assist coaching for athletes and younger gamers enthusiastic about basketball and soccer. I’m satisfied that the know-how might be utilized to all sports activities sooner or later.
This high-precision, markerless skeletal evaluation know-how already powers the Fujitsu Judging Assist System, which the Worldwide Gymnastics Federation has utilized in competitions since 2019 and throughout all ten apparatuses since 2023.
Healthcare Zone: Supporting Thoughts and Physique Well being with AI-Pushed Insights
Within the Healthcare Zone, Fujitsu launched a Pilates and yoga sales space to reveal AI’s function in bettering general well-being. The AI analyzes guests’ roll-down actions, a Pilates train that signifies stability functionality. Primarily based on an evaluation of backbone vary of movement and motion velocity, guests obtain personalised steerage from knowledgeable teacher to refine their posture and actions.
Though we didn’t expertise this demo firsthand, Fujitsu representatives defined the know-how and shared plans for deploying it in collaboration with yoga studios.
Tradition Zone: Passing Down Conventional Strategies with AI and Information Assist
Fujitsu introduced AI-assisted Noh performances within the Tradition Zone in partnership with the Nohgaku Performers’ Affiliation. Noh, a classical Japanese theater artwork type, depends on exact actions and expressions.
Fujitsu’s AI know-how allows guests to visualise their very own actions and positions, evaluating them to these {of professional} Noh actors. Guests then obtain skilled steerage on Noh’s refined, expressive methods from famend Noh artist Yoshimasa Kanze.
We attended a Noh teacher’s efficiency, and the Fujitsu spokesperson defined that one of many best challenges in studying Noh is visualizing the exact place of the limbs, that are hidden by the standard voluminous costumes. Fujitsu’s AI-driven Human Movement Analytics (HMA) know-how permits correct physique movement seize and skeletal visualization, permitting novice Noh college students to right their posture proper after follow.

A Noh teacher’ performs on the Fujitsu sales space whereas the Fujitsu Kozuchi AI platform displays his actions utilizing Human Movement Analytics after which visualizes the skeleton positions with excessive precision.
Past Sports activities, Wellness, and Tradition, the Fujitsu Kozuchi AI Platform Goals to Assist Individuals Throughout Numerous Fields
The Human Movement Analytics (HMA) know-how is a part of Kozuchi, Fujitsu’s AI platform launched in April 2023. Kozuchi, which integrates Fujitsu’s AI Imaginative and prescient with HMA, presents structured AI companies, together with generative AI, serving as a trusted assistant across seven key primary areas. With greater than 30 years of analysis and seven,000 use instances, Fujitsu’s AI Imaginative and prescient, by means of its Uvance mannequin, seeks to deal with societal points throughout industries whereas enhancing productiveness and creativity.
At CEATEC, Human Movement Analytics , a part of Fujitsu’s Imaginative and prescient AI, was highlighted as a robust software for digitizing and analyzing human actions. Utilizing Kozuchi’s superior algorithms and high-precision skeletal evaluation, Human Movement Analytics (HMA) delivers extremely correct movement information evaluation, initially developed for AI vision-assisted scoring in gymnastics and adopted by the Worldwide Gymnastics Federation (FIG) in October 2023 for all ten apparatuses. Fujitsu’s Judging Support System (JSS)* has been developed in collaboration with FIG since 2017 and began to formally assist judges for 4 apparatuses on the 2019 Stuttgart Creative Gymnastics World Championships*.
Fujitsu asserts that its skeletal evaluation know-how ranks among the many world’s most exact, with purposes spanning sports activities, healthcare, leisure, retail, and manufacturing sectors. Via Kozuchi, HMA facilitates enhanced efficiency, refined abilities, and optimized motion, creating new insights into human movement. That is in alignment with Fujitsu’s imaginative and prescient for 2030 to “develop into a know-how firm that realizes internet optimistic by means of digital companies […] and to ship a internet optimistic affect to society by means of company actions,” as acknowledged by CEO Takahito Tokita in Fujitsu’s Expertise and Service Imaginative and prescient 2024 doc (page 4 – in English).
*Hyperlinks to Japanese webpages – it’s essential use Google Translate to learn them in English
Filed in AI (Artificial Intelligence), CEATEC, Ceatec 2024, Fujitsu, Japan and Sports.
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