At CEATEC 2024, we visited the JVCKENWOOD sales space, which featured three areas themed round “Connecting folks, time, and house to create the longer term.” This aligns with the corporate’s philosophy of “bringing pleasure and peace of thoughts to folks all over the world” by cutting-edge know-how to complement lives. JVCKENWOOD showcased progressive video, audio, and wi-fi options designed to create new worth for the longer term. The primary space, labeled by the corporate “Impression – Leisure Space,” * featured tech demonstrations that engaged all 5 senses—imaginative and prescient, listening to, contact, scent, and style—offering a deeply immersive, multi-sensory expertise.
JVCKENWOOD sales space 3D rendering for CEATEC 2024 – picture courtesy of JVCKENWOOD
AI Creates Music and Video Based mostly On Your Unconscious Emotional Response
On the JVCKENWOOD sales space’s “Impression Leisure Space,”* we skilled an progressive demo combining brainwave detection, human senses, and AI to create personalised music and video. Contributors are uncovered to stimuli, similar to pre-prepared movies, designed to evoke emotional responses. A brainwave headset then detects the feelings generated, and AI makes use of this knowledge to compose music and mission corresponding photos in real-time. The outcome, described as “the music and video you created,” is performed again. The AI additional classifies the participant’s unconscious reactions, robotically producing music and visuals that mirror their emotional state, providing a novel interactive expertise.
How Does The Expertise Behind the Emotion-driven AI-Generated Music And Video Creation Work?
Suguru Goto, Affiliate Professor within the Division of Musical Creativity and the Atmosphere at Tokyo College of the Arts, offered a demo developed by a staff of researchers with the assist of JVCKENWOOD. Suguru Goto, who can also be a composer and a media artist, showcased the progressive use of brain-computer interface know-how for artwork creation on the JVCKENWOOD sales space.
How Did The Demo Work?
The staff used an Emotiv Perception EEG headset designed to assist researchers and engineers develop progressive options for brain-computer interfaces in numerous fields. Having personally tested several Emotiv products of their early days, I can vouch for the robustness of their brainwave-enabled {hardware} instruments, which have turn out to be trusted options in neuroscience-based interface growth.
After we arrived on the demo, the headset was already calibrated to the participant’s brainwaves. In response to Suguru Goto, the system requires just some minutes to calibrate for every new consumer. The method started with a short meditation session, adopted by the participant viewing a number of pre-prepared movies designed to set off particular emotional responses. The Emotiv Perception headset recorded the brainwaves throughout these actions whereas AI-driven software program interpreted the information.
Suguru Goto defined that brainwaves are analyzed utilizing machine studying algorithms, which categorize the information into 28 emotional states. These states are organized on a Cartesian airplane, with the X-axis (horizontal) starting from discomfort (unpleasure) to pleasure, and the Y-axis (vertical) starting from alertness (arousing) to sleepiness.He additionally confirmed me a pill displaying a graphic illustration of how the software program additional divides these 28 emotional states into 64 subdivisions, offering a extra detailed view of the participant’s emotional responses.

28 emotional states, subdivided into 64 divisions, are organized on a Cartesian airplane, with the X-axis (horizontal) starting from discomfort (unpleasure) to pleasure and the Y-axis (vertical) starting from alertness (arousing) to sleepiness.
After the participant accomplished the video classes, the system robotically generated music and video primarily based on his emotional responses. This demonstration highlighted how brainwave knowledge, mixed with synthetic intelligence, can create subconscious-based personalised audio-visual content material, providing a glimpse into the potential of brain-computer interface applied sciences in artistic fields.
For the demo at CEATEC, the sound was performed by JVCKENWOOD wood audio system, and the AI-generated video was displayed on a big display screen.
The inventive idea of the mission, shared with me in a non-public video, includes exhibiting emotion-triggering movies on a monitor dealing with the participant, whereas the AI-generated visuals are projected onto the ground in a darkish room the place the particular person is seated.
Past AI-based Artwork: Unlock Limitless Potentialities For Human Wellness
Although that is a powerful inventive analysis mission, Affiliate Professor Suguru Goto indicated that it affords vital potential for health-related purposes, notably psychological well being care.
I do know that Emotiv’s main aim is to supply high-quality EEG-based {hardware} and software program instruments to allow researchers to develop options that improve cognitive and mental health. This consists of creating progressive approaches to music neurofeedback therapy.

JVCKENWOOD Picket-made SP-WS02BT audio system – the audio playback was nice
Along with video stimuli, different sensory inputs—similar to sound, style, and scent—might additionally set off emotional responses in contributors. For instance, the participant might maintain a JVCKENWOOD “Hug Speaker” (see picture), which vibrates in sync with the sound, or enjoy the scent of the wooden from audio system crafted from numerous forms of pure wooden. These stimuli might complement the AI-generated video and music created from brainwave knowledge.

“Hug Speaker” – picture courtesy of JVCKENWOOD
Though we didn’t expertise the demo for different sensory stimuli on the sales space, I’m assured they might work seamlessly with the identical demo setup and AI-driven software program, creating photos and music primarily based on the participant’s unconscious emotional response to this sensory stimulation.
* Editor’s observe: “Impression – Leisure Space” is an English translation by Google primarily based on JVCKENWOOD Japanese Press Release
Filed in AI (Artificial Intelligence), Brainwave, CEATEC, Ceatec 2024, Eeg, Emotiv and Japan.
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